You've poured your heart into your food business—the late nights, the recipe testing, the dreams of standing out in a crowded market.

But somehow, your story isn't connecting the way it should. Your social media feels forced, your content falls flat, and turning your expertise into compelling stories feels like climbing a mountain.

I get it. I've lived it.

From washing dishes to owning a tequila bar in Melbourne, I learned that the most powerful stories don't start in the boardroom—they start in the kitchen. After running a bar at 23 (and learning the hard way about business), I discovered that success in the food world isn't about fancy words—it's about making people feel something and then act on it.

These days, I help food brands find their voice and turn their unique stories into growth. My secret? Combining hands-on industry experience with storytelling that sells.