CCA Manila Comms Strategy

10x increase in monthly potential leads (from 100 to 1,000) through strategic digital marketing; Increased followers from 2,000 to 10,500 for Instagram and 60,000 to 80,000 on Facebook.

Ingredients for Success:

• Storytelling: Showcased students' and alumni's culinary aspirations via social media and website

• Targeted Advertising: Blended awareness and direct response ads

• Influencer Partnerships: Collaborated with 10 key culinary influencers

• Community Engagement: Encouraged user-generated content, empowering the CCA community to share their culinary journeys